An AI visibility checker shows whether the big AI engines (ChatGPT, Perplexity, Google AI Overviews and Copilot) name your brand when buyers ask about your category. You can run a solid version yourself this afternoon with a fixed prompt set and a spreadsheet, then decide if a paid tracker earns its fee.<\/p>\n\n\n\n
An AI visibility checker runs a set of buyer questions through AI engines and records whether your brand shows up, how it’s described and which sources get the credit. Classic rank tracking gives you one position per keyword. AI answers have no fixed position, so a checker counts how often you appear across many runs.<\/p>\n\n\n\n
Counting matters because single answers are close to random. In a study by SparkToro and Gumshoe<\/a>, 600 volunteers ran 12 identical prompts through ChatGPT, Claude and Google’s AI and collected nearly 3,000 answers. The chance of getting the same brand list twice was under 1 in 100<\/b>. Getting the same list in the same order happened roughly once in 1,000 tries.<\/p>\n\n\n\n Most checkers report some mix of these five signals:<\/p>\n\n\n\n Brand lists also drift over time. Across 1,247 buyer-intent prompts tracked<\/b> for 90 days on eight AI platforms, about 17% of prompts returned a different brand selection than the day before, and the median brand list stayed unchanged for only 5 days.<\/p>\n\n\n\n You need about 20 minutes<\/b>, a spreadsheet and logins for the engines your buyers use. The goal is a repeatable test, so every step is about keeping conditions identical from run to run. Good prompts follow patterns like “best X for Y”, “X vs Y” and “how do I solve Z on a small budget”.<\/p>\n\n\n\n Log each run with consistent context: prompt ID, engine, model, search mode, date, time and location. Record each run in its own row, logging the full outcome: the complete answer, brands named in order, your position, every cited URL and mention yes\/no<\/b>. With those fields in place, next month’s run compares cleanly to this one, and you can score results later without redoing anything. The free manual method<\/a> works the same on every engine.<\/p>\n\n\n\n Mention rate:<\/b> the share of runs in which your brand appears. Named in 2 of 5 runs for a prompt means a 40% mention rate, and that percentage is the number you track over time.<\/p>\n<\/blockquote>\n\n\n\n Three dedicated trackers cover most budgets: Otterly.AI for solo marketers and small teams, Peec AI for the mid-market, and Profound for enterprise<\/b>. Prices below are list prices in USD or EUR as published by the vendors or comparison sites.<\/p>\n\n\n\n Profound doesn’t publish self-service prices for its higher tiers. Enterprise contracts typically run from about $30,000 to six figures<\/b> a year, so ask for a quote. Other enterprise options in the same bracket include KIME, TMX Visibility and Scrunch AI. Otterly.AI’s own pricing page lists every add-on.<\/p>\n\n\n\n Do you need one at all? For most small teams, not in month one. A spreadsheet handles 10 to 30 prompts just fine. The math changes when you want a stable percentage: that takes at least 60 runs per prompt<\/b>, which nobody does by hand. Once your prompt list outgrows what you can run in an hour a week, automation starts paying for itself.<\/p>\n\n\n\n There’s no universal “good” AI visibility score. Each vendor builds its 0 to 100 scale differently, so the only fair comparisons are your own trend over time<\/b> and your share of voice against competitors on the same prompts.<\/p>\n\n\n\n\n
How to Check Your Own AI Visibility for Free Today<\/h2>\n\n\n\n
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Paid AI Visibility Tools: What They Track and What They Cost<\/h2>\n\n\n\n
Tool<\/th> Engines tracked<\/th> Price per month<\/th> Best for<\/th><\/tr><\/thead> Otterly.AI<\/td> Four AI search engines on every plan. Google AI Mode, Gemini and Claude are paid add-ons ($9 to $149 extra).<\/td> Lite $29 (15 prompts), Standard $189 (100 prompts, API access), Premium $489 (400 prompts), Enterprise from about $1,000<\/td> Solo marketers and small teams<\/td><\/tr> Peec AI<\/td> You pick 3 models from a pool. Extra models cost about $35 to $165. Claude and DeepSeek are partly Enterprise-only.<\/td> Starter about \u20ac89 to \u20ac95 (about 50 prompts, 1 project), Pro about $245 or \u20ac199, Advanced about $495 (350 prompts, 5 projects, multi-country)<\/td> European agencies and mid-market B2B SaaS teams focused on GEO tracking and sentiment<\/td><\/tr> Profound<\/td> Starter covers ChatGPT only. Growth adds Perplexity and Google AI Overviews.<\/td> Starter $99 (50 prompts, 1 seat, annual billing only), Growth $399, Enterprise on custom quote<\/td> Mid-market to enterprise teams with budget for deep analytics and agent-traffic attribution<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Reading Your Results: Good Score, Bad Score or Just Noise?<\/h2>\n\n\n\n