Free GEO audit: Is your website ready for ChatGPT & co.?

Claire checks your website against 70+ points that decide whether ChatGPT & co. find, understand and cite you. You see what’s holding you back and what to fix first.

200+ companies know how visible they are in AI answers, thanks to Claire.

Handwritten GEO audit checklist in a notebook, the first items checked off
Example resultyour-shop.com
24/ 59checks met
ChatGPT about you
“An online shop for coffee machines based in Austin. I found few independent reviews.”
  • AI crawlers get through4 of 4 bots
  • Answer comes first2 of 4 pages
  • Wikidata entrymissing
  • Link gap to competitors1,826 sites

Why a GEO audit

More and more buying decisions happen in AI chats. So what gets you in there?

1

People ask ChatGPT now.

94% of B2B buyers use AI in their buying process. If AI doesn’t name you, you’re out of many decisions before they even start.

2

But what actually matters?

Crawlers, content, links, reviews, Wikidata: every guide names different factors, every tool shows a different score. Nobody tells you what you’re missing and where to start.

That’s exactly what the GEO audit shows you.

Which factors you’re missing, with evidence, and what to tackle first. Free, in a few minutes.

Source: Forrester 2025

200+

companies have checked their AI visibility with Claire

70+

checks per website, tailored to your type of business

2–5 min

to your result, no login

„Since we started using Claire, in every second sales call customers tell us they found us through AI.“

JürgenFounder, Sprad

„We’ve run the GEO audit every month since. Super helpful to see whether we’re making progress.“

SimonSunday Natural

„The GEO audit is how we found Claire. Now she handles our GEO work almost on her own.“

PatrickGude Webdesign

Your result

An audit you can show around. To your team, your boss, your client.

What ChatGPT says about you, word for word

Claire asks ChatGPT with web search about you and shows the answer as it is. You see how AI categorizes you and whether your offer and facts are right.

Every finding with evidence

Which AI crawler gets stuck, which page buries the answer, which websites link to your competitors but not to you. Verifiable, point by point.

Most important first

A blocked AI crawler weighs more than a missing alt text. Claire sums up where you stand and shows what matters most in each area.

Your baseline

Dated, with its own link, no login. Forward it, and compare when you check again in a few months.

What Claire checks

70+ checks in four areas. Tailored to your type of business.

Technology

Can AI crawlers get in, and do they find text?

  • robots.txt and firewall, with a real fetch as an AI bot
  • Content readable without JavaScript, no cookie banner in the way
  • Load time on mobile
  • Structured data on your pages
  • Sitemap, redirects, language versions
Content

Would AI cite your pages?

  • Answer first, paragraphs that stand on their own
  • Pre-purchase questions: price, who it’s for, alternatives
  • Evidence, numbers and your own expertise
  • Up-to-date facts, no contradictions between pages
  • An AI text reviewer reads your most important pages
Authority

Do others confirm you’re good?

  • Linking websites compared with your competitors
  • Websites that link only to your competitors
  • Press and mentions
  • Reviews on the platform that matters in your industry
Brand

Does AI know exactly who you are?

  • What ChatGPT says about you
  • Wikidata, Wikipedia and Google Business Profile
  • Company details in your code and on your About page
  • The same description everywhere
  • What Google shows for your name

Shop, software, agency or local business: Claire detects your type of business and checks what matters for you, like product data for shops or location pages for local businesses.

The method

No black-box score. How Claire checks, and what she can’t see.

How Claire checks

  1. 1She fetches your website the way the crawlers of ChatGPT, Claude and Perplexity do. Whether you’re blocked isn’t just a robots.txt question, the real fetch shows it.
  2. 2She reads up to 100 pages and has an AI text reviewer rate the most important ones, with reasons for each page.
  3. 3She compares links and mentions with your competitors and asks ChatGPT with web search about you.
  4. 4She only counts what she could check: “24 of 59 met”, and you can read up on every point.

What the free audit doesn’t see

  • Your Search Console: clicks, queries, pages just off page one. Those come in once you connect it to Claire.
  • Which sources AI cites for your customers’ questions and whether you’re among them. Claire checks that once she works for you.

And there’s no guarantee of being named in ChatGPT. Anyone who promises one is promising something nobody controls.

What is Claire?

Claire is your AI agent for SEO & GEO. The GEO audit is her first look at your website.

She finds where you’re missing, closes the gaps and shows you the results. She runs the GEO audit for free, so you see where you stand before you decide anything.

Finds where you’re missing

Your customers’ questions, the gaps on your website and the sources AI relies on.

Closes the gaps

She researches, writes and publishes in your CMS. Nothing goes live without your approval.

Shows the results

She measures whether you show up more often on Google and in AI answers.

Companies growing with Claire

PlanimolREA CardTomorrow UniversityTrustypostSpradSunday NaturalFertighaus WeissKUGU HeizsystemeKolzenIkon TechnologiesAkkumanSybilion AINubibasePafory ParfumsSehhilfe-Weg

And then?

An audit that doesn’t end up in a drawer. Every gap comes with who closes it.

Many audits end with a long list of findings and a short plan. With Claire, every gap belongs to one of three paths, split between your website and everything outside it.

Claire

Content on your website

Claire researches missing pages and answers, writes and revises them and publishes to WordPress, Shopify, Webflow & co. Once you approve.

2You, once

Technology and profiles

Claire shows you step by step what to change, usually a few minutes for you or your web agency.

3Managed Claire

Outside your website

Links, press and mentions can be handled by our team, with a network of more than 475 media outlets.

Questions

Quick answers.

What does the GEO audit cost?

Nothing. No subscription, no credit card, no login.

Isn’t this just an SEO audit?

Partly, and that’s how it should be: what Google can read well, ChatGPT & co. can usually read too. On top of that, Claire checks what only matters for AI answers: whether AI crawlers actually get through, whether your paragraphs can be quoted on their own, whether reference sources like Wikidata know you and what ChatGPT says about you.

Does the audit tell me whether ChatGPT recommends me for customer questions?

Not directly. The free audit asks ChatGPT what it knows about you and checks the reasons why AI names you or not. Which sources AI cites for your customers’ questions, Claire checks once she works for you.

Can I share the result?

Yes. Your audit has its own link that you can send to your team, boss or client, no login needed.

I’m an agency. Can I audit a client’s website?

Yes. Enter your client’s website and your own work email, and the result comes to you.

Do I have to talk to anyone?

No. You see your result right in the browser and we also email you the link. You can book a call afterwards, but you don’t have to.

Why a work email address?

Every audit costs real computing time, so we run it for businesses. An address like info@your-company.com is fine, only Gmail, Outlook & co. aren’t.

What happens to my data?

We use your website and email address for the audit and the email with your result, and we never share them. More in our privacy policy.

How long does it take?

Usually two to five minutes. You can watch what Claire is checking or close the page and wait for the email.

Find out what’s holding you back.

Enter your website and email, Claire checks. In a few minutes you have your baseline with evidence and know what to tackle first.